Cause & Effect

I chose to do my cause and effect poster on nutrition and exercise. I have been an athlete for my entire life. In high school I played three varsity sports and made a hobby of working out and eating right. When I arrived here at ASU, I knew that these two aspects of my life would become even more important, since I would be away from healthful, home-cooked meals and a daily team sports schedule for the first time in my life. While I think that I have made the adjustment successfully to caring for my body in this new college environment, I do not think that I can say the same for many of my peers. Having the discipline to eat right and exercise can be hard, but sometimes it just takes a little reminder to get people back on the right track. This is why I chose to make flyers about health – it is a topic near and dear to me, and I think that posters around campus could really make a difference.
In setting out to design my poster, I that knew I wanted to keep the layout simple and the “cause and effect” relationship clear. A basic color scheme on a white background lends itself to mass-photocopying, so I chose to go that route. I also chose a basic theme for the project – the “freshman 15.” Essentially placing a joke about getting out of shape during college in big letters at the top of my poster differentiates it from other flyers and catches the reader’s attention. Also, it is a bit of a scare tactic to convince students to read on, so that they will not fall victim to the phenomenon. A URL at the bottom of the page directs readers to a nutrition website for more information. The body of the poster shares important information about eating right and exercising and depicts a comical representation of the two possible results: either stay health and look great, or ignore your health, and gain the freshman 15. Either way, as the poster shows, it is all up to the reader.